Hello, I'm Darin Barnes.

Building on an architectural background, I'm a Product Designer interested in scalable Design Systems built through collaboration. Currently based in Detroit and shaping the internal experience of Mode, Stitch Fix's Design System. Reach out at [email protected].

Three phone mockups showing the rebranded experience of Stitch Fix, including the logged out homepage and logged in homefeed.

Stitch Fix RebrandI led the design strategy and visual direction for integrating Stitch Fix's rebrand into Mode Design System and the overall client experience in close collaboration with Creative, Marketing, Product, and Engineering partners. After launch, key metrics continued to trend positively, and clients responded positively to the new designs.

A grid of icons and color swatches showing accessible color combinations above a mockup of the Tuft & Needle homepage hero.

Tuft & needle Design System ↗

A comprehensive design system to create a shared language between Design & Development and a foundation for all SSB brands.

Tuft & Needle
A Serta sheep sits next to a mobile and desktop mockup of the Serta about page. The headline reads "How we made the world Serta Comfortable."

Serta.com Redesign

A redesign of the UX and Visual Design of serta.com to simplify the eCommerce experience for customers and ultimately increase Serta’s online sales.

Tuft & Needle
A mockup of an open book. A diagram of a large masterplan is shown in the open spread of pages.

Master Plan Design Code

A bilingual design guideline document to inform the overall design of a large-scale master plan in Tokyo, Japan.

Pickard Chilton