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Hello, I'm Darin Barnes.

I’m a Detroit-based Product Designer with a background in architecture; blending systems thinking, product innovation, and deep collaboration to craft scalable experiences. Reach out at barnes.darin@gmail.com.

Three phone mockups showing the rebranded experience of Stitch Fix, including the logged out homepage and logged in homefeed.

Stitch Fix RebrandI led the design strategy and visual direction for integrating Stitch Fix's rebrand into Mode Design System and the overall client experience in close collaboration with Creative, Marketing, Product, and Engineering partners. After launch, key metrics continued to trend positively, and clients responded positively to the new designs. Read the overview

Documentation interface for Stitch Fix’s design system showing interactive states and component usage patterns.

Stitch Fix design system

I developed foundational design system processes, leading to increased system adoption and improved designer & engineer experience. I also continued to evolve and expand the system, improving the Stitch Fix client experience.
A grid of icons and color swatches showing accessible color combinations above a mockup of the Tuft & Needle homepage hero.

Tuft & needle design system

I evolved Tuft & Needle's UI kit into a more comprehensive design system that became the foundational system for all Serta Simmons brands, enabling the re-launch of their websites in a short timeline.
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Mobile app UI for youth sports video highlights, showcasing game footage and event browsing on iOS.

Winsight

I designed end-to-end client journeys for the Winsight beta app and admin platform, enabling parents and loved ones to experience their youth athletes' games and highlights.
Serta homepage mockup highlighting the iComfort mattress with cozy bedroom photography and clean UI.

Serta.com redesign

I co-led the redesign of Serta's site to simplify the eCommerce customer experience, ultimately leading to a large YOY increase in online sales.
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Minimalist packaging design for Tuft & Needle meditation cushion with calming copy and natural color palette.

Tuft & Needle Brand Design

I led the visual design of various digital and physical brand assets for Tuft & Needle after the brand went through an internal brand refresh.
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Printed architecture book layout featuring annotated diagrams and editorial-style spreads in a muted warm tone.

Master Plan Design Code

I partnered with an architectural team to develop a bilingual design guideline document to inform the overall design of a large-scale master plan in Tokyo.
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