Tuft & Needle Homepage
Almost immediately after the Brand Refresh, we undertook a rapid redesign of the homepage. Though we had updated the type styles on the existing homepage, the simple grid of four content blocks lacked the Brand Refresh's inviting feel and could not communicate our brand story. In a three-day sprint, the Design, Content, & Marketing teams collaborated to develop a content and visual wireframe for the new homepage. I took this basic outline and created a narrative style homepage with multiple modules that could be reordered or replaced over time based on user feedback and performance. This new narrative page allowed us to tell our brand story to differentiate us from the ever-growing competitive landscape.